I am a seasoned design leader with expertise in packaging design, retouching, art direction, and typography. With a specialization in packaging design from marketing brief to artwork mechanical, I consistently drive impactful results for renowned brands, generating substantial increases in sales and delivering industry-leading design solutions.

 

My creative expertise and leadership skills allow me to create new product concepts that set the direction for current and future packaging, while ensuring projects are completed on time and on budget. In addition to my packaging expertise, I have experience in retouching and printing, delivering high-quality visuals while meeting all retouching requirements for product launches. With my exceptional art direction skills, I successfully collaborate with suppliers and freelancers to execute the brand vision, resulting in increased brand recognition and consumer engagement.

 

Throughout my career, I have successfully managed design trackers to oversee milestones and timelines, optimized design and production workflows in collaboration with project managers, and facilitated multi-week photo shoots for models and product shots. I have also integrated emerging technologies into campaigns, such as AI model rendering and packaging graphics using advanced generative AI tools, leading to innovation and enhancement in design capabilities.

 

In addition to my professional experience, I have contributed to the design community as an Instructor at the School of Visual Arts (SVA), teaching and mentoring students on Photoshop, Illustrator, and digital design where I equip them with real-world design, retouching, and printing practices.